Mark Croft had Too Much Beer
Mark Croft, Microsoft director of Marketing, probably had too much beer before he explained the meaning of the Vista Capable sticker. According to him, Vista Capable meant being able to run any version of Windows Vista which should put him and Microsoft in big trouble.
Remember, Vista Capable doesn’t mean it can run any version which includes even the most demanding Windows Vista Ultimate with Aero enabled. Vista Capable is being able to run only a version of Vista and less powerful Vista Capable computers should at least be able to run Windows Vista Home Basic.
Mark Croft got himself and Microsoft in a tight spot; and after a 10-minute consultation with their high paying lawyers, he made the correct statement: I made the statement that … Capable would be able to run any version of Windows Vista, whereas, in reality, our intent with Capable was that the system would be able to run a version of Windows Vista.
The lawyers of Diane Kelley, state resident who filed the suit, were quick and asked Mark Croft whether the company researched about the confusion the marketing slogan brings where the public could make the same mistake he did. Mark said there weren’t any research done on it.
Anyways, good work Mark. Being the marketing director of Microsoft, you should have had no need to consult your lawyers about the correct statement for Vista Capable especially when you were the ones who coined it.
Tags: Microsoft, Vista, WindowsRelated Stories
POSTED IN: Microsoft, Windows Vista
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