Academy Awards to have Microsoft Windows Vista Ads
Windows Vista is no longer exclusive to geeks and techs. Microsoft has made Windows Vista into a multimedia powerhouse for the savvy user.
As such, it makes sense to air Windows Vista during the Academy Awards.
San Francisco’s largest diversified marketing ad agency McCann Worldgroup would be airing their Windows Vista creative commercials during the 79th Academy Awards on Sunday.
In an excerpt:
It’s also costly. ABC is reportedly charging $1.7 million for a 30-second spot.
ABC spokeswoman Susan Sewell would not confirm that. But she said advertising for the Oscars telecast, a venue for blue-chip marketers, has sold out.
In Microsoft’s first 15-second vignette, a man is impressed by the size of a pumpkin he and another man see in a Nebraska field in 1978. In the second ad, which follows sometime later, a man and a woman are struck when they see the first bikini in a shop window in Cleveland in 1946. “Wow,” he says. She gives him a look.
The two vignettes set up the longer ad, a series of “wow” moments: a man sees a deer in his neighborhood; a young woman is wowed by the Great Wall of China; a boy is amazed by a blanket of snow; a tall basketball player marvels at a youngster’s move around him; a girl is impressed when a boy yanks a tablecloth but leaves a diner’s setting in place. The ad ends with a pitch for Windows Vista.
The voiceover: “Every so often you experience something so new, so delightfully unexpected, that there is only one word for it. Wow. Introducing Windows Vista.”
“Wow” and “operating system” in the same sentence may take some getting used to. But the people that marketers want to reach will hear the message.
Continue reading here.
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POSTED IN: Windows Vista
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